NEcharge PRO

Overview

The entire film is shot from a single perspective: mounted on the talent's hand. Since the NEcharge PRO is operated by hand, this POV approach turns every interaction into a natural product demonstration — plugging in, carrying, connecting. The technical challenge was twofold: lighting scenes where the camera direction shifts constantly, and rigging a full-frame camera to follow a hand's movement reliably. The result is a distinctive visual style that carried across a full suite of social media assets.

Crew

Dir..: Raphael Nast
DoP.: Stefan Sukic