RESET

Overview

This product launch film for Reset's adaptive downhill mountain bike was built on one clear directing decision: lead with the ride, not the disability. The film opens with speed, engineering, and the thrill of downhill — the fact that it's built for riders with spinal cord injuries reveals itself naturally. Three shoot days and extensive pre-production ensured the tone landed exactly as intended.

Crew

Dir.: Raphael Nast
DoP.: Bastian Meier
Production: SteadyMotion x Bitframe
Producer: Florian Purkarthofer
AC: Moritz Klammer
Light: Stefan Sukic
Audio: Lukas Hasiba